U.S.P (Unique Selling Point)

Unique Selling Point

What is a Unique selling Point?

A Unique selling point is a type of factor that can differentiate a certain product from its competitive rivals, the concept of a unique selling point was introduced in the 1940s as a theory of explaining why so many advertising campaigns were proven successful.

An example of a unique selling point is Celebrity endorsements, let’s say for example that you buy some form of offbrand training gear from a website, but later that day you see an advert for Sixpad, the training gear endorsed by everyone’s favourite footballer, Christiano Ronaldo, in that situation you would cancel the order of the offbrand training gear and you would buy the Sixpad gear.

Another Unique selling point example would be a type of video game, let’s say you’re playing your favourite Batman game and you’re thinking to yourself “Wow, this game is really cool, I wish that I could control the story myself.” Then you see a game called “Batman: The Telltale Series”

Batman: The Telltale series was made by Telltale games in 2016, Telltale is known for letting the player change the story through in-game choices, well that’s the kind of thing that Telltale is known for, they’ve done this with various other franchises like Borderlands, Guardians of the Galaxy and the Walking Dead, they’ve even tackled Game of Thrones before. In the first series, you have the chance to control a fight between two iconic Batman villains, The Penguin and Two-Face. There is of course the Children of Arkham.

A unique selling point can be used in music as well, say that you’re listening to an album by The Rolling Stones, but then you find Sgt Peppers by the Beatles and you get hooked on it just like John Lennon starts getting hooked on LSD. Big companies like Tesco and Morrisons use Unique selling points to help with business, selling products like Roast Chicken or Fish for a small price, while Tesco have Clubcards to help Clubcard Members save Money.